A human-scale launch for the Ultra-humans

How our launch works: a new way of doing things

Launching a clothing line today is a choice.
That of creating differently.

At Uhumain, we have decided to think outside the box — far from the cycles imposed by the industry, overproduction and waste.
Our launch is taking place in three phases — at our pace, but especially at yours.

1. A first set of key items, available now

To kick off the Uhumain adventure, we have chosen to offer a small selection of ready-to-wear pieces in limited quantities.
These clothes are already made here, in Canada, and allow the fastest to have a first contact with our collection, our material, our vision.

They’re the result of two years of development, field-tested by athletes, designed to move with you — while respecting your skin and the planet. 🌍

2. A human, thoughtful and sustainable pre-order

Starting in June, we will open the pre-sale of a selection of items.

• You reserve your garment with a 50% deposit.
• We then order the necessary fabrics, to make only what has been requested — no more, no less.
• The manufacturing process begins here in Canada.
• The balance is payable upon delivery in October.

This model allows us to produce less, but better, while remaining attentive to your needs.
Your feedback will guide our adjustments along the way — on fits, sizes, or colors.

It avoids overproduction, respects the rhythm of the craftsmen, and places dialogue with you at the heart of the process.
Each piece is designed on a human scale, to meet a real need — and not a trend.

3. A Pink Ribbon Campaign: Wearing Pink to Give Back

Starting in July, our launch will take a new form with the Pink Ribbon campaign, which will run until October.

Through this initiative, Uhumain wishes to support breast cancer research, while raising awareness of an issue that is too often invisible: endocrine disruptors present in several synthetic textiles.

Our answer?
An exclusive collection of merino wool staples — for men and women — where pink becomes a symbol of commitment.

• 5% of the sale price is donated to the Quebec Breast Cancer Foundation.
• Some clothes will be made from surplus textiles, in a circular economy logic.
• And above all, each piece becomes a real vector of awareness and social action.

This is our way of circulating value :
📍 From matter to health,
📍 From textiles to dialogue,
📍 From clothing to solidarity.

Because a sweater can do so much more than dress:
It can protect, inform, connect, give.

An adventure to build together

This launch is not just ours.
It is that of a community of runners, walkers, living people.

Thank you for taking part — in your own way.
When you wear Uhumain, you wear a story. A vision. A new direction.

#NousSommes CoureursDesBois

🖤